SauceCast: The Untold Story Behind Bitchin' Sauce
The Smith brothers, Porter and Ryan, have a story that’s as rich and complex as the flavors in a jar of their famous sauce. In their debut episode of SauceCast, the duo dives deep into the origins of their journey—from their roots with Bitchin' Sauce to their present-day mission with their new brand, JeeSauce. But this isn’t just a story about food; it’s about family, business, betrayal, and ultimately, truth.
From Farmers Markets to Fractured Partnerships
For those who love Bitchin' Sauce, the tale behind it may come as a surprise. Originally a family venture, the brand quickly skyrocketed to fame, making its way into almost every major grocery store in America. Bitchin' Sauce became a household name, beloved for its bold flavors and unique texture. But behind the scenes, things took a different turn. The Smith brothers describe a painful separation from the company in 2015—one that, according to them, was neither fair nor voluntary.
Today, they refer to their former brand as Bitchin’ Slosh, arguing that the product has changed significantly since their departure. They claim that the Bitchin' Sauce recipe they once perfected has been altered, its quality diluted, and its heart missing. But rather than dwell in bitterness, they have taken a different approach: starting fresh, but this time, doing it on their terms.
A New Beginning with JeeSauce
Determined to reclaim what they had lost—not in ownership, but in innovation—the brothers launched JeeSauce, a 2.0 version of what they originally created with Bitchin' Sauce. This time, they’ve removed seed oils, extended shelf life, and made it possible to ship their sauces unrefrigerated nationwide. They believe that JeeSauce isn’t just an upgrade in quality but a representation of their values—truth, integrity, and love.
While Bitchin' Sauce remains a well-known brand on grocery store shelves, the Smith brothers want to make one thing clear: the Bitchin' Sauce people know today is not the same as the one they built. And through JeeSauce, they are reviving the spirit of what made their original recipe so beloved in the first place.
Seeking Righteousness Over Recognition
For the Smith brothers, this journey isn’t just about reclaiming their name in the food industry—it’s about seeking righteousness, which they say has set them free. They aren’t telling this story to gain attention or pity; they are speaking out because truth matters. They believe that lies and deception—no matter how long they’ve been buried—deserve to be exposed so that others can break free, just as they have.
Their mission begins with family, extends to past and current customers, and reaches those who have never even tried their products. They recognize that by telling the truth publicly, they are giving others the opportunity to see things as they really are and make informed choices. From immediate family members who still stand by Bitchin' Sauce to future customers who will discover JeeSauce for the first time, their goal remains the same: to stand in truth and set others free.
Why Tell the Story Now?
One might wonder: why share this now, nearly a decade after their exit from Bitchin' Sauce? The brothers make it clear that they are on a mission to expose the truth—not out of revenge, but to set the record straight. Their story is one of standing firm against self-preservation and choosing transparency over secrecy.
Throughout the podcast, they emphasize that this isn’t just about a sauce brand—it’s about righteousness, family, and breaking free from deception. They even extend an open invitation to those still involved in Bitchin' Sauce to come forward and have an honest discussion, even offering a third-party mediator to ensure all sides are heard.
What’s Next?
The Smith brothers promise that this is just the beginning. SauceCast will continue to dive deeper into the twists and turns of their story, unpacking the moments that shaped them and the lessons they’ve learned along the way.
One thing is clear: Bitchin' Sauce may have been their past, but JeeSauce is their future. And they’re not just here to sell a product—they’re here to tell the truth and set people free.