SauceCast: The Untold Story Behind Bitchin' Sauce
The Smith brothers, Porter and Ryan, have a story that’s as rich and complex as the flavors in a jar of their famous sauce. In their debut episode of SauceCast, the duo dives deep into the origins of their journey—from their roots with Bitchin' Sauce to their present-day mission with their new brand, JeeSauce. But this isn’t just a story about food; it’s about family, business, betrayal, and ultimately, truth.
From Farmers Markets to Fractured Partnerships
For those who love Bitchin' Sauce, the tale behind it may come as a surprise. Originally a family venture, the brand quickly skyrocketed to fame, making its way into almost every major grocery store in America. Bitchin' Sauce became a household name, beloved for its bold flavors and unique texture. But behind the scenes, things took a different turn. The Smith brothers describe a painful separation from the company in 2015—one that, according to them, was neither fair nor voluntary.
Today, they refer to their former brand as Bitchin’ Slosh, arguing that the product has changed significantly since their departure. They claim that the Bitchin' Sauce recipe they once perfected has been altered, its quality diluted, and its heart missing. But rather than dwell in bitterness, they have taken a different approach: starting fresh, but this time, doing it on their terms.
A New Beginning with JeeSauce
Determined to reclaim what they had lost—not in ownership, but in innovation—the brothers launched JeeSauce, a 2.0 version of what they originally created with Bitchin' Sauce. This time, they’ve removed seed oils, extended shelf life, and made it possible to ship their sauces unrefrigerated nationwide. They believe that JeeSauce isn’t just an upgrade in quality but a representation of their values—truth, integrity, and love.
While Bitchin' Sauce remains a well-known brand on grocery store shelves, the Smith brothers want to make one thing clear: the Bitchin' Sauce people know today is not the same as the one they built. And through JeeSauce, they are reviving the spirit of what made their original recipe so beloved in the first place.
Seeking Righteousness Over Recognition
For the Smith brothers, this journey isn’t just about reclaiming their name in the food industry—it’s about seeking righteousness, which they say has set them free. They aren’t telling this story to gain attention or pity; they are speaking out because truth matters. They believe that lies and deception—no matter how long they’ve been buried—deserve to be exposed so that others can break free, just as they have.
Their mission begins with family, extends to past and current customers, and reaches those who have never even tried their products. They recognize that by telling the truth publicly, they are giving others the opportunity to see things as they really are and make informed choices. From immediate family members who still stand by Bitchin' Sauce to future customers who will discover JeeSauce for the first time, their goal remains the same: to stand in truth and set others free.
Why Tell the Story Now?
One might wonder: why share this now, nearly a decade after their exit from Bitchin' Sauce? The brothers make it clear that they are on a mission to expose the truth—not out of revenge, but to set the record straight. Their story is one of standing firm against self-preservation and choosing transparency over secrecy.
Throughout the podcast, they emphasize that this isn’t just about a sauce brand—it’s about righteousness, family, and breaking free from deception. They even extend an open invitation to those still involved in Bitchin' Sauce to come forward and have an honest discussion, even offering a third-party mediator to ensure all sides are heard.
What’s Next?
The Smith brothers promise that this is just the beginning. SauceCast will continue to dive deeper into the twists and turns of their story, unpacking the moments that shaped them and the lessons they’ve learned along the way.
One thing is clear: Bitchin' Sauce may have been their past, but JeeSauce is their future. And they’re not just here to sell a product—they’re here to tell the truth and set people free.
Transcript:
hello everyone welcome to a podcast unlike any other we are the Smith
Brothers my name's Porter I'm Ryan and we have very interesting story to
tell um this
podcast why is it locked there we go this podcast
is not just a saga of unbelievable twists and turns but it
is also a world changing and
impactful uh Endeavor we are about to go on telling our story where we came
from what we came up against what we're doing about it today and where we're
going are you talking slow for on purpose oh yeah
for effect see we've never done a podcast before so there's going to be a lot of
getting used to doing a podcast we've definitely told our story in many
settings but bear with us if we talk slow if you know there's technical
things that you experience or just our general appearance or demeanor we will
try and talk fast sometimes I want to talk slow just so you can and have time
to receive what is said so bear with us turn it on 1.5 speed or to speed if
we're too slow but anyway we're the Smith Brothers we are in the food business we
have a sauce company called gauce uh we came from another brand
called bitching sauce which you may have heard of [ __ ] and sauce is a household name in America it is in almost every
store out there uh it is an almond based dip that is uh today we call it bitching SLO
because it has changed since we left that company but um that's where we came
from we've been in the food business for over a decade yeah and uh we want to do
a podcast and why do we want to do a podcast well podcast is the best way to
broadcast our story um we've told this story face to face for the last decade
or uh you know yeah or in small groups
we've told the story but this is the best way that you can hear us
genuinely um without real edits just dump this information out there and uh
so that's part of why we're doing it uh we're based out of San Diego this is our facility where we make our sauces this
is kind of our new office we just built this out this last summer of of 2024 um we're not here to talk just to
talk this isn't this isn't uh we're not trying to
scrape for subjects no we have plenty to talk about we just uh did another
podcast really our first podcast ever where we skimm to the surface on our story and talked for three hours and we
realized that we have a lot to say and it's all
good and uh we're going to need not just a season of maybe a dozen podcasts but
we're going to need multiple seasons of podcasts this could go on forever I mean it's is ongoing story the story is it's
currently developing we are in the middle of it uh which is great cuz you
know it doesn't end I don't think this ends so no it just keeps keeps going and
going and getting better and better um I have my notes next to me so if you see me lean over here that's what I'm doing
is looking at a couple notes um so yeah this is a very uh purposeful
conversation that we are going to have with each other I'm going to be asking my brother questions he will ask me questions uh to pull out these nuggets
of wisdom that we have gathered uh you know over the years um this is also I
want to say this this is also a great place to have an open door
conversation with the [ __ ] and SAU people totally
absolutely and I invite anybody from [ __ ] and sauce if you hear your name in
this podcast I invite you to come sit down we will actually uh bring in a
third party mediator kind of like you know a referee that would uh listen to
every side of the story and we're very interested with every side of the story uh because the more truth that we can
discover the better the Freer that we're going to get absolutely yes so wide open
invitation uh to um to come and chat with us yeah
anybody body anybody I will talk I will tell the story to anybody if you have a podcast
out there and you're listening to this podcast and you're like dang I have some questions for these guys I don't care
who you are I don't care if you are the exact opposite of me I will tell you my
story so it's great yep um so our G
sauce um is basically the 2.0 version of our
original product [ __ ] and sauce uh is an almond Bay sauce that um it's kind of
like a hummus uh but it's not there's no beans in it it is vegan and gluten-free and
dairy free and we use it for dipping or spreading or smothering that's what uh this type of sauce is and biton sauce
was the first one to really make it out in into uh the marketplace um as a
packaged food our G sauce the 2.0 version of this is absolutely
incredible we have uh redone our original formula with bitchin
to uh make it without seed oils to make
the shelf life uh unbelievable where we can actually ship this stuff unrefrigerated any in the country if you
haven't tried gauce before or if you even haven't tried bitching slos before
uh you know to be familiar with what we're talking about don't even worry about [ __ ] and
slos just come to our website and try the new stuff well you could you could go check it out on the Shelf in the
store and slos it and see what you think yeah yeah um so but what's really
interesting is that we are in direct competition with with our old brand mhm
yeah that is interesting that is you know and it's not only our old
brand it's our sister oh
snap it's our sister and her husband and
you know uh husband's family and even our own uh
our own family even besides our sister like the extended family like extended family and friends family friends who um
you know have been sucked into the the thing which is that's interesting that's a wild
story itself you know um in 2015
we uh left [ __ ] and sauce and separated ourselves from [ __ ] and sauce not
willingly um um but some major things went down that we'll talk about in some
other podcasts but yeah and still to to this day you know it's not we aren't
willingly um we okay with what took place with [ __ ] and sauce and
essentially you know the product was taken from us and
um and so we were faced with the choice and we willingly made the choice that we
that we made in the moment but it wasn't you know the part that we weren't willing or approving of was uh it being
taken from us yeah and so um well details to come yeah more there's more
details to come I'm just skimming the surface but I think the the most important part of it you know is where
we are now are you know this is this is a podcast that will be surrounding
around our story it will be surrounding around the lessons that we've learned um the things that are inspiring the things
that are uh you know scary to uh
self-preservation there's there is loss and betrayal and there is compromise and
there is also secrets and lies yeah there's Secrets Shadows lies but there's
also righteousness and there's also truth and
tough really good good um really great decisions that you know
you could think wow that's a tough decision to make because it's at the expense of self-preservation people
thought we were crazy yeah people did think we were crazy but um you know
following the righteous path you know we expect the righteous fruit and that is
the path that we're on right now yes and Victorious yeah a Victorious path and so the point of um you know telling our
story it's interesting the things that come up because we use our story in our marketing we use our story uh we're
story forward in our podcast here and you know it's really interesting the
thing that people are most interested is in is where we came from our story yeah
they're they're interested in the story so this particular podcast
we we're just going to answer the question why why are we telling our
story uh and you know why does why does anyone
tell their story um but specifically why are we telling our story so there's uh a
lot of details you're going to hear some vague um you know skimming the surface
on on our story we will definitely deep dive into everything we talk about today
but just wanted to answer this first question on why we're telling it um in
my notes here I don't want to skip this part the
the funny thing about this story is the backdrop of it being a silly
sauce imagine Lord of the Rings happening
in a bakery and not leaving the walls of the bakery it's just such an interesting
backdrop for an epic tale yeah and I
just it's so funny that a sauce is you know a couple sauce Brands few sauce
brands are caught up in this story but um you know this the principles about
what we're going to go through are uh you know on an epic scale they are world
changing they are uh family saving they are you know
um this is how this is how you make decisions when problems arise and we've
done a good job with that and that's why we want to share this so um but what
we're going to do is we're gonna we're going to do it justice we're going to be completely
transparent with ourselves any um wild claims we make will either
be backed up with evidence or we will make sure you know it's our opinion um there are some like he said
she said points uh in the story where um
to cover that aspect there's an open door for anyone that I talk about if
something happened in private between those people for them to come in and give their side of the story too so all
basis are covered that you are getting our absolute best truthful information
and uh you that's part of this whole thing um we want to be
raw yeah raw and transparent yeah
scathing we want we want to be dissected
we're here to we're here to openly lay everything out on the
table absolutely that that's kind of like the point of the question why do we
tell our story well there is uh truth that matters and Truth sets people free
truth sets us free truth sets you free anyone who's bound believing lies um is
captive and the truth is the only thing that sets people free and
so uh that is why we're here not only for uh other people but also for
ourselves you know we open oursel up to the truth and we'll submit ourselves to
the truth and you know it's not about it's not about relationship it's not
about um self-preservation it's not about any of those things it's about
what does the truth say that way we can live free and I will say you know we have we have
chosen this path this truth path path even when being presented um with
moments of compromise throughout this story we've been presented with a lot of moments to compromise and uh you know
put selfishness and self-preservation before truth and a lot of opportunities
to go down the path of you know rot in my opinion and you know put ourselves in
a prison but we have chosen truth and it has been a wild ride and um that's the
parts that that is the reason why we want to share our story and uh we're not
trying to protect anything no we're not trying to protect anything at all um
self-preservation is out the window that's really what this is about it's about uh the battle between
self-preservation and complete Freedom yes uh in self-preservation world you
know it's Dogg eat dog it's the it's the evolution story where kill or be killed
which is a Loveless a Loveless place to be where um
you know anyone will do anything to uh to preserve what they have whether it's
their uh relationships or whether it's their company whether it's their status
in the public or their celebrity or you know their bank accounts people will and you will
hear what people will do to their own family members uh to
preserve themselves and it is a Loveless place where we decided to go with this
with our decisions we are taking we're taking our new company our
new Legacy see the generations that follow us into the Land of Love where um
self is is last mhm you know we we are here to serve each other and love each
other and um you're not here to be nice no we're not here to be
nice the word nice keeps coming up in a lot of these uh correspondences that we
have record of this niceness there's almost like a religion of nice like yeah
you have to be nice be nice yeah like make me feel good make me feel good and if I don't feel good I can do you got
problems whatever I want to you that's right and uh and they have done whatever
they wanted sure when it comes to us we don't value niceness what we value
again is the truth and a lot of times the truth is not nice but it's freeing M
and uh but but it's also threatening to you know these
self-preserving and so uh you know why do we tell our story well I think you
put it a great way you said this the other day we are hunting lies and this is a story that's like um it's ever
developing and ongoing and even the other day articles are being posted that
Stu every day yeah that aren't truth full um where there's lies mixed in in
the mixed in it and so we are hunting
lies and it's kind of easy because it's just like listen we're just going to shine the truth shine as a light and let
the truth do the work um but we're we're hunting down these lies and just revealing the truth yeah openly honestly
and um and it's it's really good like there the issue with this specific
previous company that we had [ __ ] and sauce is it has affected a lot of people
um there are a lot of people from the customers who are buying it and getting a uh you know in my opinion it is a
subar product from what it was originally designed to be yeah um it's nothing like it resembled when we were a
part of the company pre 2015 and the way I originally designed
it when I was developing that product and making that product for years and years uh until my sister and I launched
it into um farmers markets so it it's changed a ton so it you know these
choices of compromise affect customers uh
these the the story of [ __ ] and sauce in the beginning it was built on this
family story this epic family that started you know Farmers Market
and it was built on wow this family came together and scrapped it together and
made it happen came from nothing and went to something and that story changed
big time to the exact opposite of that and um there
is they you know without revealing that to the public they try to keep the same
family story going but it's so different and when you look at it it you know we are
wiped from history or trying to be wiped from history there's a lot of things that are hidden where we have full
evidence and proof that existed and so it's all very interesting things um and
it's ever developing and you know new things are being said and yeah
and one one of the values well we value truth he said that earlier the other thing we value is righteousness and
um there's a great Bible verse for those of you who um love the Bible or have
never read the Bible uh this is actually just a great principle is seeking
righteousness and the verse says seeking seek first the kingdom of God and his
righteousness which is a higher righteousness than any of us can establish in the land
and and all these things will be added unto you it's like the self-preservation side of it where you
know you add to yourself kill or be killed this is the opposite of that this verse says seek first the kingdom of God
and his righteousness and all these things come automatically and you know
in our world it comes in peace and love
and uh patience and things that you can't buy
with money hope but in that all c yeah in that whole category of all things
it's also money and it's also you know the the recovery of you
know what you what you want the recovery of people and friends and you know family members it's a it's a full
picture of of prosperity and health that God has
set up and it's the exact opposite of of self-preservation World um yeah so in
light of righteousness yeah we it's really that's kind of like what
we're following and so when we see unrighteousness yeah and we know the
truth and can reveal the truth we're going to reveal the truth yes and so this very specifically applies to um you
know it hits home closest to home number one because we have have a brand that
competes with a previous brand that we owned M
that our sister runs so that's a very close to home thing and we
have a bunch of family who are wrapped
up in the Twisted story and the Twisted truth I
think what's what's going around right now or what keeps coming up in uh
um in occurrences that we've heard is that you know oh what happened with
[ __ ] and sauce it was just a misunderstanding yeah and so that's what people are told and it uh has a
misunderstand it's like if they actually cared and started like prodding and and going for like what was the
misunderstanding you know you and I we understand show me what I don't
understand cuz I very clearly have facts and I have the truth and I have all these things that I would like to know
what I don't understand if the misunderstanding is with me who's the misunderstanding with you know and so it's just this very vague you know
escaping kind of just reasoning off it's hard to nail down yeah it's hard to nail down it can slide and slip and uh and
change and change completely but you know a lot of our family has been sucked into this and we've been forced not I
mean when I say forc sit this circumstances have Arisen with us and
our previous business and um it's spread out to family and friends where we
actually have have to make a decision there's actually a line and there is a decision and
righteousness is the the factor that is the divider the
righteousness of God is the divider and what's so interesting is so many people value
over the righteousness of God other things like I think one of the big ones
that we will talk about another podcast is relationship they're trying to preserve
relationships they're I think that probably is the biggest one but relationships I think money money plays
a role in there um there's a lot of things where people will compromise to try to preserve something because they
want to be nice and nice equal loving in their world and the reality is no truth
is love yes and the righteousness of God is love and that may not serve your
self-preserving when he says you know correct people and reprove people yeah
and um you know part of our story is that it didn't start publicly like this
it started in you know a room one-on-one and then uh it when that didn't work it
grew to you know having more people come in on it but it was it's gone through stages we're not just jumping on
publicly here uh without doing our loving duty to um you know respect
somebody who might want to say their sorry and change yeah um this is this is
just the the natural course of God's way of of going through the process yeah so
we're at this we're at this point where it's public uh again open invitation
come talk to us what's interesting though is like you know telling your story publicly cuz some people think
it's like um you know they tell us just focus on your product don't tell your
story publicly like we had we had some I don't know we might have read one recently there's been a few that have
come in and uh you made a great point the other day you
know if that's true focus on your product for a business as a business
owner if that's true I just focus on my product I shouldn't talk about my story
then that person who said that should be talking to [ __ ] and sauce and saying
you shouldn't tell any story and to you know all these other brands anyone who
who posts their story of where it came from um focus on your product focus on
your product don't tell your story and it's like it's you know kind of hypocritical
well yeah and the point about our story is it's a our story touched a button
though yeah we're we are uh we drew a line in the sand and you know most
people when they hear our story they have to understand what a Line in the Sand is
and most a lot of people don't draw lines in the sand so when you see somebody drawing a line in sand and
standing for something it might make you uncomfortable because you might have to make a choice MH and you know most
people sweeping things under the rug that's that's what our family did for as
long as I can remember and uh I I think that that's just what most people do um
in ours we we kind of call that out and so that makes people uncomfortable uh to
hear our story and of course they're going to be like yeah focus on product I'm not interested in this stuff what
they don't understand is that the story is our product it is our number one product and the sauces that we make are
just the rounding out of the full experience and and the you know it's what actually kind of probably brings
understanding and clarity about our story cuz the quality of what we do the love that's in it people can understand
what I'm telling I mean you can hear my words but you could feel and taste and
see with your eyes that I know what I'm talking about and I uh practice this and it's in my
product and that's funny enough when uh we left bitching sauce and it turned to
[ __ ] and slos you know that is the exact same thing I'm talking about it's the reflection of of who of their story
in their product form and and I think it's impossible that I don't think you can you can tell the story that they
tell and still have care for the product and the customer and everything like
that it's kind of it's like an inward out um effect M so I think that's really
interesting so why do we tell our story I'm GNA read some of these notes here it's valuable it's a valuable thing for us to
do we uh are going to add valuable content to
the public and it's going to Ripple out into other fields of business it's going to Ripple in out into uh family Dynamics
disputes um people will hear the story and hopefully be led to peace and love
and prosperity and um righteousness and that's valuable that's a very valuable
thing so that's why we're going to tell it it's interesting to our customers uh it actually brings people
you know into our everyday development which you know uh we're very genuine we
uh genuinely care about people uh we're not just going to say a word and not back it up so we're not going to say we
love you and we care about you but it's very hard to contact us in our company or you know our product is is crap or
whatever we're we um we actually mean what we say and so
bringing people into the everyday development of this also is um it's interesting to our people because that
that is our product yeah yeah yeah no I mean it's and it's also you know they they would
previous have a some of them a lot of them previously have had an experience with our last brand and so you know so
many times we customers are like I knew something changed I didn't know what was
going on and I would say even in our last brand the story was the product also that's true yeah um it's the thing
that uh you know you can bring friends over and they can try a sauce at your at
a party or you can tell them about it and uh and you know tell them it tastes
good and tell them what it feels like and all this stuff but a story is so
much more sharable and you can understand the full aspect it's like a
free sample is just to hear the story out there so it actually moves a lot faster
too sure um and what we've noticed is telling the story is
uh it's I mean we have customers that are lifelong customers that haven't even
tried our product yet yeah and uh just hearing the story yeah
so yeah our story is you know people love to hear it and people love to share
it and uh it is sharable not everyone gets to try our sauce but everyone can hear our story yeah there's you know
there's a point in in why we share it that's you know I think there's assumptions that people can make you
know you go through a a major family split thing in business and you know
even when you talk about family business you hear I think you know a lot of the comments just the natural comments oh
that must be tough for difficult or whatever you know just cuz people have a hard time working with family we're
still in a family business I know but um you know and then the the
response when a split happens you know the words that come to mind even a guy
wrote an article on it recently he used words like you know bitterness and
revenge and um you know those are the those words
you know I just kind of want to clear the air because PE I think people think that when we tell our story too like
it's just kind of a natural way for somebody's mind to go you know oh you're just out for this our own family thinks
this I mean we heard this from you know our own mom said bitterness yeah we're so bitter we're so
bitter and you know all these things and just to clear to clear the air on it
because I don't connect with those terms whatsoever I don't connect with bitterness I don't connect with Revenge
cuz these are not the things that are fueling what I'm doing and why I'm doing
it yeah that righteousness the righteousness of God is fueling the
choices and decisions that I'm making seeking first the kingdom of God and getting all compromised compromised
decisions all things that are self-preserving getting that out and you
know it's like even you know with personal growth it's like reveal it in
me so I can get it out of me you know I'm looking for the righteousness of God
and so when it comes to like bitterness or revenge or those things uh it this
has to do with love for people and
setting people free with the truth and that alone because people are bound by
lies and they they are they are on very very very shaky
ground and this really is a rescue mission to redeem and bring people back
into the light of the truth yeah and to totally destroy evil what would redeem
people what would it look like if we actually were bitter and revengeful uh we would have sued our
sister in the very beginning and we would have maintained
control of [ __ ] and sauce by force MH and um it would have looked way
different than what it does now yeah absolutely yeah if it was all even if it
was all about selling product uh we were selling a lot of product with [ __ ] and sauce yeah so we
would have you know self preserve that if that was our Focus yeah that's one
thing that we will continually debunk with every lie that comes in uh is you
know if I really feel that felt that way MH this it wouldn't look like this the
the evidence of of our core beliefs is
all around us totally and if I was bitter and I know this about you too if we were bitter and revengeful there
would be you know we would own [ __ ] and sauce right now um yeah there would be
different fruit for sure we're not that we actually are the opposite of that
totally um and it started with our first decision uh which is you know another
podcast yeah details to come you know the other thing I want to say is you
know this being you know our story being also a story like I believe the greatest
days are ahead for my family for everybody who you know we are you know
right now separated from in relationship and um and you know the all the business
Dynamic and all these all these things that are swirling around I believe the greatest days are ahead for our family
and everybody involved I believe that the truth is going to set everybody free and I believe that you know our story
really is in the hunting down of lies and the standing for righteousness and
not self-preservation like this is going to rescue people out of the clutches of
evil and it's going to really set people free and why are we
waiting almost a decade I mean there's been spots of us sharing our story out
there but yeah in private mostly mostly in private why people ask why a decade
later are we doing this yeah that's interesting I
think it was very hard for me to share my story or like swallow the idea of
sharing it um
because you know it it was implicating to people it's it was like still in
process not fully resolved and you know when I tell my story some gnarly stuff
happened that some people people did that they have not repented of and still
have not repented of and it's still an undone um yeah it's almost like when
you're telling a story you're you want to have you want to have the you want to have the victory resolution at the end
like you don't want to start a story when when you don't know when it's going to end exactly and so you know it's like
wow when I tell this story this could be really implicating and dangerous to a
group of people who still have to make decisions who they still have I mean they still have to uh you know the
story's not over it's not over so it's not over for them either it's it's not over for them yeah and and so it was
kind of like implicating to the people which is kind of uncomfortable it's like wow I'm doing something in sharing my
story and sharing the truth this is threatening this group of people and it
does it threatens them and uh and so that was a hard one to swallow at first
because that's it's not my normal like I come from like you know keep the peace I
think the best of everybody you know I'm pretty much you know easygoing and and
but I I mean I've learned how to have loving tough conversations and not sweep
things under the rug and really the thing that Set Me Free to tell my story was I I realized you know God tells
people stories in the Bible all the time and spares very little detail you know or
spares no detail it's very raw and honest and it is implicating to the
people who are involved in these stories whether they repented or didn't repent need help yeah I mean you know it's very
it is what it is and he's he's telling stories all the time he's it's not about protecting this person and keeping this
oh you keep this family thing private don't air your dirty laundry and you know there are bigger purposes and and
more valuable things I I don't I could care couldn't care less what people if
people talked bad about me or I don't value that I'm sorry I've I've died to
those things yeah you know and so um and you know my
family and uh you know everybody involved is so much more valuable to see
people set free than to
of like bitterness and revenge is such a high price was paid for my own
life and everybody involved is the equal price that I am I
am no better I came from the same place dead in trespasses and sins and so to uh
think or be so arrogant or prideful
um and just disrespecting of what Jesus did for us for them too it it would be a
major error for me to think that I could be bitter or uh you know that would just
reveal that I don't know the price that was paid for me yeah like you're smarter than God yeah cuz God's not bitter at
you no matter what you did no so is not funny so anyways you know they everybody
in involved is the price and you know what God went and is going hard at
redeeming people to himself and he spared no expense and you know being
created in the image of God I I'm not going to hold back yeah you know for
sake of fear or self-preservation or things like that yeah I think part of
the well it'll all be talked about but my side of the story like what's taking
me this long um I think that I think that the carnal mind or the
human nature uh when you get um when something like this happens
to you and your family it hurts and the
carnal mind uh this is me in self-preservation
world oh my my gosh I just lost you know a
legacy um and then being reminded of that in every
store and it was your face it wasn't even my face so you did a really good job with it but going into every store
and seeing the product that you know for the the past five years I uh
sacrificed um major things with my family to build up this brand with [ __ ]
and sauce uh you know that that hurts and there
was uh there was bitterness that was in there um any natural man would have that
but uh over time and with a lot of uh
you know learning moments and God helping me to weed out bitterness to
weed out out um you know revengeful thoughts uh
and look at it like God looks at it like how you're talking about God is Not
revengeful and God is Not bitter at anyone what God is is a uh a loving
father that has that shows the way and and gives you
the ultimate patience so it's a 10-year way for me I mean I I'd
like to think like within the first couple years I was uh over my issues
but I'll tell you right now unless you think like God does about the situation
you will uh think the other way you will carry anger you will carry bitterness
you will carry Secrets um about how you feel and you'll look like like you don't
like you're not like that or you don't care about that but um secretly you'll be really mad at God that something like
this happened to you and I know this has happened to everyone who's listening
there's something where you had a choice uh on how to think about it
something adversely happened to you and now you have a choice on how to think about it and um I will say the best way
to think about it and it's taken some time for me is how God thinks about it definitely
and if I think any other way about it like I just said a moment ago I I'm thinking I'm smarter than
God because I deserve to think that way and I'm right anyway so that's why we're
we're going to open up and talk about this story right now it's taking some time but um what got us you know talking
about the story like how did we discover like this is our main product um with me it was at farmers markets and
I with [ __ ] and sauce company I was in the farmers markets for many years I was
one of the top booths there um it was celebrity sty status um you know even
outside the farmers markets walking around downtown people would call us out and say there's the [ __ ] and SAS guy so
there was um a we had a great reputation going on
um and for me to get back into the farmers market scene with G sauce um I
started at a small booth in the corner uh you know I look different um
my sauce is different than nobody puts baby cheese sauce well I was there I worked my way
out of it but the um the things I noticed is that
people were very familiar with some something about our booth MH and it
was like oh I remember this experience yeah um and it was the same experience
that I was giving in the [ __ ] and sauce days but I'm doing it with a new brand and they had questions they're like this
is a lot like you know that other sauce I'm like what sauce tell me tell me what
sauce you can say it it's okay I said it more than anyone else on planet Earth say the word he like bitching s
I'm like yeah you want to hear a crazy story I used to own [ __ ] and sauce with
my brother and my sister started it with them and it just is so interesting that
people they don't even they're not even caring about what sauces are on the table I mean they're eating them as as
you're telling them the story but yeah I've I realized that
people so cared about this particular story and I realized why it's because
they're invested in it it's not just a story where you know here's my tale it's
here's our tale yeah you know they've had bitching sauce they some of them may have been there since the beginning sure
you know some of them currently buying it at Costco and loving it some of them currently buying it currently buying at
Costco and wondering what the hell happened yeah and with everyone's
investment into this silly sauce you know there's interest now yeah
and I likened it to like uh like the taxes that you pay you know people care
about where their tax money goes in this country and uh people don't care about
where Angola's tax money goes to Angola because they're not invested in it sure so with this story it's Unique in that
there's a country of people that um a lot of them are invested already yeah so
I saw that I would bring my daughter down to the farmers market uh to for
just the experience of of being out and about and commerce and you know teaching business lessons and when she when she
told her version of the story I noticed people at another level like this old
guy's telling me this story great whatever but when she started telling the story people uh got riled up people
got um rightous anger yeah they're committed you're B
they're basically signing up for you know the righteous Army yeah um loyal
yeah lifelong customers forever MH um you know they haven't bought their first
G sauce yet MH so uh what we actually did is I utilized my
daughter's story telling talents which are innocent and just from a with kid
words and it's so great and we use that in one of our ads that uh where we're
offering free samples to anyone in America and as long as they help us with shipping to get it there um but it's
very story forward from the mouth of a child that was affected that is
currently in the story and how she thought about and she did great job job and we get compliments on you know her
greatness all the time she gets like fan mail she gets FanMail which is it's really cool and you know she's I'm I
have teaching moments about you know celebrity status and like how to think about this because it it goes straight
to her head sometimes that's funny um but yeah that's where that's
where the the reignition of the story really like uh started and now it is rampant it
is through almost everything that we do yeah which is you know it's really
awesome it's good because it's like the reality it's just the raw truth it's the
raw truth even you know prize at the farmers market telling the story indisputable that is the raw truth
that's actually what's happening and so you're you're living this by hearing the
story you're living what we're actually in process of living right now and seeing it and seeing the you know it's
not this fluff piece of everything looks so good and all is well and all is right
and and we haven't had to make tough decisions we're just you know hammering stores and just you know winning every
you know it I'm sorry but that is just uh it's not genuine it's not
genuine it's not genuine there's stuff that happens and there are there are you
know moments where you have to make decisions and yeah you know it's so
interesting in light of the the kind of like the puff piece you know and the story that [ __ ] and sauce has carried
on which is I mean you guys should definitely go and read it they recently uh this this is this is our like I I
even made a note about this part oh you did yeah which is you want to say what great segue into it but there's another
story out there yeah being told and it
is you know we have been removed like erased from history in this
story not only that why well that's a I know it's happening that is happening we
are we are being erased from history yes we're it is uh it is ious it is why
would that happen why would that happen I mean we're going to answer all these questions but uh you
know this is no I'm very excited about this I am a lie Hunter and
I see their version of the story you know
where my hand is erasing like Back to the Future like Ryan our our production
guy says it's like Back to the Future where the hands erasing from the photo we are gone from the photo in fact this
lie of uh you know our non-existence uh is was recorded on
their website they actually just took their story down but for the last decade they have uh you know they've posted a a
new altered story without the existence of 2third of the families that were
helping them uh they tell this story in their marketing where you go walk into a
Whole Foods and you're looking up you're like [ __ ] and sauce local Carl's bat 100 miles away uh and then a caption
over here we put every family member to work and there's a picture of most of the [ __ ] and sauce Family my
wife's in that picture smiling at me and I and you are covered up with a graphic
yeah and this is after this is after the split and everything that happened so
they have a happy family story and it's you can see it in their marketing with our wies pictures smiling
however it was a lie because our wives are not smiling no no no no no and it's
not putting every family member to work oh no no uh two-thirds of the people in that in that uh photo actually aren't a
part of the company and that's crazy but the you know when they covered our faces with the graphic that was the best
they're praying that we wouldn't see it yeah maybe well I mean what I don't well
that's true I don't know it's like it's like you know even so my face was on
[ __ ] and SAU that's right your face got wiped off well they had to yeah so yeah
like my fa I I was the bitchard SAU guy I I you know my face was used as the
logo and you know I was all over all of it and we have proof of all of this it's
not told in the story no because maybe their story is meant to sell product or
being used to sell product you know um but yeah they
removed it and they had to remove it yeah but and then the this there we
we're just non-existent yeah we don't even exist in the mix I even read I
think I read on uh Google maybe their Google listing you know husband and wife
you know star and Luke founded [ __ ] and sauce and I was like you know starf
founded [ __ ] and sauce but you know what's interesting is Luke her husband he was offered we star
and I offered Luke ownership in the very beginning and he denied it because he
wanted to work on his music and so he was an employee he was not a founder of
[ __ ] and sauce uh you know he could have been fired you know a as an
employee and you can't fire a Founder um you know from being a founder of of
the stuff yeah and so anyways that was very interesting yeah they have uh you
know their new story of them founding the company with without us is plastered
on a on semi-trucks you know driving around uh you know where it has a
picture of them riding bikes through an almond field and smiling and laughing at
each other and their signatures and it says founder underneath it these are all lies we are going to expose
them uh their where else is their story let me look at my note uh
Publications yeah this is something that seems to be go ongoing yeah so okay so [ __ ] and sauce is super successful uh
company the momentum took them Nationwide they have uh you know won
many awards for uh being [ __ ] and sauce and they are in Publications when they
win Awards and um um but what's so interesting is that you
know it's their puff pieces their filler there's actually very little journalism
because of you know no one's called me about uh any of these stories um but the
LIE basically gets told to these Publications and it just you know gets
fortified basically yeah it goes down in history as you know
we don't exist yeah and this is where [ __ ] and sauce came from yeah
and uh it's you know we have evidence and all of it that it is not true yeah
yeah so it I mean there so there's a lot we got a lot of work to do we got a lot of a lot of Articles to dismantle oh I'm
going to you know a lot of yeah we got to talk to some uh we got to talk to some journalists out here to actually do
some Journal izing yeah um another place that this story this isn't recorded
anywhere but it's on the Wind um and I've heard it um you know from coming in
from different directions is what they tell their own people yeah and what they you know what they tell their own people
is that there was a misunderstanding
somewhere mhm and the people don't dare to ask where
because they'll probably get fired well yeah maybe I mean I we haven't we haven't heard what the misunderstanding
is yeah you know and that was never told I mean that was
never even told to us directly yeah you know otherwise that's you know
misunderstanding cool that's easy to clear up let's just clear it up let's clear it up let's clear it up let's
bring proof and I mean still to this day day let's clear it up come on in and let's clear it up and let's bring the
proof and all the stuff and let's publicly show the misunderstanding yeah and if anyone out there I would you know
I would rather be in the light than in the dark you know yeah and if anyone out there was told that this is a
misunderstanding and prodded a little bit further and dug Deep and got even
more details like below that surface of misunderstanding but like learned what
the misunderstanding was please share that with us we have no idea what who
when we have so that's that's something that we really want to discover what is
this misunderstanding that their own people are sharing with and not like
they're sharing with their people but their people are it's working well so far but there I mean
maybe with some of them I don't know like you know people seem to be fine with that answer people are fine with they don't
maybe they're fine with that answer and a job with the salary yeah people don't
uh they don't gravitate to resistance um you know
there's I mean we we're going to uh powerfully resist and I got I got
an email actually no it wasn't an email I got an order from
the I forget her position she's family friend she works for [ __ ] and sauce I
don't know if she still works for [ __ ] and sauce I don't know what she decision she made after the email that I sent to her but essentially she carries a higher
role at [ __ ] and sauce and I saw her order some G sauce and I was like oh this is interesting you know and I
reached out to her and I said Hey cuz she's our F yeah she was a family friend of us too yeah
uh I remember you know I back in the back uh during [ __ ] and sauce she asked
me if I would uh help coach one of her friends who was starting a business and we all sat down for breakfast and you
know I had a meeting with them and such so this is a person that I know and family friend and all that um or was a
family friend but uh you know I sent an email saying
hey like you know nice to see you're interested in G sauce do you still work for bitching sauce and she was like oh
yeah just wanted to try you know G sauce and so my next my next uh email
was probably the best email basically uh you know I just stated the
truth and just said hey like now you're without excuse and I even invited her to
grab star and come come and let's discuss this and we'll bring in some
thirdparty mediators if you have any questions invite star to come talk with us we'll happily sit down and discuss
this so you can get like the full picture because I don't think she cared about getting the full picture when she
started um but I didn't hear back from that email uh of course not I mean it
would be cool if I did and people would want to actually come and sit down maybe she did ask star to like come and sit
down maybe it was denied I don't know yeah and if she wants to come sit down with us right here come on let's talk
about it yeah uh but you know those are the things
that those are the things we're coming across yeah and what I would just want
to clear up a misunder understanding if there is one yeah and what's especially when righteousness is on the line yeah
and wouldn't you think that if someone wanted to know the details of a
misunderstanding that you loved you would take the time to communicate that with them I think if you loved them yeah
yeah well that that's what we're going to
destroy we're going to it's like hunting lies like I said before um I love the
people this family friend we're talking about love her yes my sister love her
would give my life for her did give my life for her I have I have it's not
General love it's spefic specific love for specific people
and I I mean that's that's where I'm coming from that's my base y um I forgot what I was going to say
after that but I G to go back to my note here um recently this is a saucy
nug recently [ __ ] and sauce took their story down from their
website H mhm that's interesting why do they do that yeah so we so we link
people when we tell our story mhm we link people to their story so they can compare like our own customers were
sending to [ __ ] and sauce's website why do we do that yeah that's crazy why would you send your why would you send
your own people to your competitor's website yes why would you do that uh to
expose lies cuz we're confident our customers are smart enough to uh you know see both
sides of the store which we actually care about I value that too I want everyone to see both
sides of the story absolutely um that's why I write my story M that's
why I send people to my competitor's website yeah in the world of e-commerce
sending people to your competitor's website is the last thing you want to
do this is where a e-commerce coach would tell me I'm crazy
because you know what am I doing like in business you don't do that anyway we send people over there to get the full
picture words from their mouth MH words from our mouth you decide MH uh
and but they took their story down that is that is weird like why would okay if
you're story is the truth why would you take why would you take it down yeah
what are you doing do you have an opinion on any of that do I have an
opinion yeah uh I think that they were
getting a lot of heat I mean I I know of a few of our customers who have publicly
posted uh responses from our sister to them of you know cuz they actually they
cared they rode in and said hey like this is what your brothers are saying or
whatever they whatever they wrote they doing their due diligence they were doing their due diligence and they got a response from our sister and you know
some of them posted it publicly and you know it it it's heat you know it's heat
coming their way but even if you were getting heat like if it's the truth like reverse the roles yeah let's let's
reverse it let's say bitchin is sending people because obviously our story
uh is you know not the whole truth in their minds it would be if I mean they
would write it down oh they would write it exactly the same yeah so they thought it was that they you know and I I can
say this with uh evidence that my sister thinks that we are lying
yes um so let's reverse it okay and let's say they're sending
people because we're lying and they care about which I also have evidence of this she cares that people get both sides of
the story so she wants she sends people to to us to our
website okay and we're getting heat yeah what are you going to
do if I'm getting heat yeah what are you going to do tell the truth are you going to take down your story no cuz you're
getting heat I'm not taking down my story cuz I'm getting heat it's the truth so I'm going to
speak the truth like no heat doesn't bother me well I mean we get a little
heat oh yeah you know even based from our story you know like from the people who are like focus on your product stop
telling your story you know so we I mean we get heat but the amount of people and
the value of why we're doing what we're doing the value of the truth the value
of the truth the value of righteousness the value of why we do what we do so far
exceeds any any heat yeah you know that I'm not going
to bend to someone who doesn't understand no
I'll clear it up though and give them 100% I see this this is my opinion I see
this taking down of the story as a way to control a
narrative because a narrative is something that is not backed up by facts
it's you know it's a story it's a figment of someone's imagination to
control someone else's thinking got you and thus control their actions so I
think that there is the removal of the story from our old company's
website um the altered story actually the story changed and I I have all the
evidence of this it's very very interesting but the altered version of their story being removed is uh
information control on uh our
customers and their own customers totally you know a lot of their customers are now our customers so we're
both we're we are going for the same customer um but what a revealing move
to uh hide your own truth if it is the truth
from your customer and uh put your story back up please yeah put your story up
put your story up and if it's true even better I want to see it I just want
something they won't do it maybe they'll come up with a new one
oh gosh I welcome it please I I've actually thought about this maybe they'll come up with one that actually
does that in involves Us in the beginning and
shows like shows proof of the beginning but then also says there was a
misunderstanding you know that would make sense based off of the other things that I've heard but like then says
there's a misunderstanding because if it's working on everybody else maybe it'll work on the heat that they're
getting but that'll be that'll be just more good stuff to that's more birds
flying out of the Bush I get to shoot down gosh I'm a lie Hunter I'm actually
really excited um you know as a as a bird Hunter would
walk around with a shotgun and an excited dog to work with in the Upland
yeah uh you know Hills um you know these
birds that fly around are harmless that person with who's hunting has full power
MH and I feel like that I feel like when you're shooting tooth bombs at the Li
and it's fun so the more birds that fly I'm going to have a great time with this
now that sounds uh you know really bad because this is my
sister I love my sister so much that I want to get all the lies off of her
wouldn't anyone want to get all the lies off of somebody absolutely that they loved yeah and they had the power to do
it yeah absolutely is it going to hurt I don't know it'll hurt
uh it depends on what you're talking about hurting yeah CU I think I think
that people are afraid of getting hurt by the truth you know because they've
built I mean imagine building up a life
around a misunderstanding and it builds into
relationships with the people closest to you you people you've hired people who
are depending on you a whole business that is has customers and you build this
whole thing and imagine the truth getting in there and then
essentially your this whole thing you've built if the truth can take it
down then what are you left with and what's Wild is I think people are so
afraid of losing everything like that I mean I've been in that situation personally where you know I was stuck in
my own compromise um you know in another situation this was was this pre no this
was this just had to do with relationship stuff but I was stuck in my own compromise and you know I got to the
point where I was willing I was like I'll lose
everything as long as I'm doing what's right and the truth and what I realized having
come to like you know that house of cards that I built falling down was that
I actually gained everything yes
yes so amen so anyways um well I want to
I want I I want to say something I got I got something to say say it one thing
with the last thing I said regarding the because they took down their story and I
don't think they're going to keep it down I think it's being
reworked personally I think it's going to involve a misunderstanding I think it's going to involve us too I just want
this on record as the date that we're recording this which is uh February 5th at
10:48 that's my prediction of what's coming next because I don't think that
I think I mean I kind of know do whatever you can to get to get out of the
spotlight yeah to not have it Shine so if that's working too currently with you
know people that they work with why wouldn't it work with you know our own customers who were sending there yeah
and we're still sending them there uh you know even though they've taken their story down there is record of it uh on
the internet from a third party um company and now I'm sending you can
still see their altered version of the story even though it's not currently on the website uh it is you know from an
earlier version of their website yep um and that's on our our website go check it out go check it out
so summary summary of this first podcast uh why are we telling the story we're
telling the story cuz we are redirecting the legacy of our own
families uh we came from a family that called
themselves the greatest family in the world that's truth and we have evidence had this big tree of splitting off Limbs
and all these branches of people and you know grandchildren and it's just this
beautiful tree and the fruit of this tree is what we're talking about right now it is uh putrid
it's rotten and you know why it's rotten why because of one thing called
compromise yes so this there's a compromise lifeblood of this tree the
lifeblood of the tree is compromise for sake of that's a whole podcast self yeah this will be another one but it's
compromis I'm just going to say it straight up so you know what's coming it's compromise for the sake of
self-preservation and relationship preservation because
relationship is King relationship is love relationship is nice you know don't
don't uh send ripples don't don't like if things get divided that's bad yeah
and that's not love that's not relationship and you know that's what's
valued that's what that's kind of where we came from in this family of what was valued and we reached a
point uh within the past three years or two years recently where I realized that
if I continued down the same road of compromise like I realized the fruit that we're eating right now just in the
family the greatest family in the world is the results of compromise and if I
make those same moves and continue to plant seeds of compromise that my family
my own kids my three kids and myself will eat that fruit down the road and so
you know both Porter and I have altered the trajectory of our legacies by
drawing a line and that line is on righteousness yeah and seeking first the
kingdom of God and his righteousness not preserving a relationship not
self-preserving not not hiding your dirty laundry hiding Dirty Laundry not is the interesting part about this is we
you know telling our story we got a little heat from our own mom yep and our own mom said like don't air your dirty
laundry don't air your dirty laundry our family's Dirty Laundry yeah our family's like well first of all are you admitting
that it's dirty because you're saying that you've been telling me that it's perfectly fine to do what you're doing
make the choices that you have um yeah you know what we're doing is we're
cleaning our laundry we're making it clean no one does that
you know what they do throw it in the garage in a corner and it just molds over there and they
don't talk about it it's dirty laundry you know you know airing dirty laundry
is for everyone to see has a little bit of that you know revengeful style of
thought pattern or bitterness like hey look at look at this crap with no solution we are cleaning the laundry we
are doing the laundry that's the truth um and boy we need it and we're rooting
out all this you know all we're changing the lifeblood for
our ongoing legacies there we are avoiding a repeat of this absolutely we
will not eat the same fruit absolutely um like you said earlier this is a this
is a rescue mission for not just um I mean I believe we were
rescued uh I believe that
everyone has this the opportunity to be rescued who's involved or invested in
any way I'm going to rescue you from the very center of this with my own sister
at least I'm going to I'm going to break the prison that she's in then she'll have the choice of what to do sure but
I'm going to rescue mission break her out of her Jail at the very center very center is me actually I was broken out
of jail go out one um ring you know and you
are one Circle and then you're rescuing the immediate family that um where this
all originated from and then you go out another ring and you're going to break everyone who was sucked in from the
outside um and imprisoned by lies you're going to break their prison and then
they'll have a choice they can choose um to uh say they're sorry sure or they can
choose to be silent and sit in the truth that of the actions that they took but
the lies will be defeated yeah so it's a rescue mission for that ring or that circle of people and then it's going to
go out further and I'm going to rescue every single customer that is in the
prison of bitching slos and eating that garbage I'm going to rescue all of them
and then the the information outside of product the story is it's it
just ripples out and it's gonna go you know all the way around all the way around the world biggest circle yeah I
yeah it's awesome yeah so um even if people don't want to be
rescued well that's the thing yeah like yeah it's like what if they don't want to be rescued what's interesting about
this situation we find ourselves in is it's like unrepentant people even when presented
with with presented directly that hey this decision is wrong and off of God's
righteousness and then they won't hear you and then being presented from
multiple people um that hey this is
wrong and off of God's righteousness and like not okay with this MH and people
still choosing to go down the path and it it you know it remains to this day
unrepented of and so that's the element that is it's just an interesting
situation to be in where you know that's actually what really drags on the story yeah and you know I mean we
could be in the the fruit of I mean we are we're in the fruit of peace and love
and you know God's goodness and trust and all those things but there good at night
yeah but there's people out there who are still stuck in the unrepentant state
and they're reaping the fruit of it and uh you know I
mean I I do have hope and I do believe the greatest days are ahead and that there will be uh a
sweeping rescue and victory people at least they're going to have the choice well you know I can't control what they
think but at least they will have chice we we have the power to give them the choice yeah uh truth is coming um it
is uh it is powerful lies will be mocked lies will
be it will sound mean what I say about lies because I hate lies yeah lies are
silly I'm going to not only uh eventually destroy them but I'm going to
mock them I'm going to H hang them up publicly and make fun of them uh which
they should be and if anyone if anyone thinks that uh a lie shouldn't be uh you
know mocked and then destroyed um I wholeheartedly degree uh disagree with
you you probably have some lies you don't want to that to happen um but what will happen is we are going to get into
and we're going to make it juicy and there's going to be I don't even have to make it juicy it just is well it
is but I'm not holding back yeah we're going to be honest and raw and transparent yeah
um it's going I'm mean to lies like I said I'm a lie Hunter to destroy them um
I'm uh not mean to my sister I love my sister um we're going to uh expose them
all but what if the LIE is a part of the her identity
uh well you should better let go of that one she'll go down with it that I mean
it's her choice yeah I know because then it's going to be T I mean we've already seen hints of this you know of you know
she likes to say she's she's hurt yeah and you know what honestly I mean that
is the truth that's probably the truth it is the truth uh that's probably like one of the true things that is being
said she's hurt um but it just needs needs to be handled yeah uh and like I
said you know we we tried this um many times when this when everything went
down 10 years ago we wanted to have a Christian
mediation and do this privately um it was denied and uh actually that's where the
rubber hits the road cuz I may be totally wrong even though I have all these facts you know I may be totally
wrong and I'm willing to lay out my entire life uh to be picked apart
ridiculed and judged uh at any moment and I'll bring
what I got um to this day we have not seen that from our sister and her
husband um they they're unwilling to lay it all out
um so there's some juice coming and it's going to be really fun yep uh and in
love we will speak the truth yep it's great okay thanks for listening to this
first podcast more to come