The Smitty Bros SauceCast: The Story Part Five
A New Chapter in the Bitchin’ Sauce Saga
The Smitty Bros SauceCast continues with yet another dramatic turn in the Sauce saga. Having built and lost three separate million-dollar brands, the brothers found themselves at the beginning of their fourth venture—starting from nothing once again.
Meanwhile, a new twist unfolded as their parents accepted what could only be described as a buy-off from their sister. The offer? A $1.4 million home, a move that shook the already fractured family dynamic even further.
The Impact of the Buy-Off
Despite being fully aware of where the brothers stood on the issue, their parents chose to accept the house from their sister. This decision carried deeper implications beyond just financial ties—it underscored a fundamental difference in values and convictions. The money used to purchase the house, in the brothers’ view, was stolen money, originating from the very business they had built together—Bitchin’ Sauce.
What made this move even more jarring was that their parents themselves had previously acknowledged that Bitchin’ Sauce had been taken from the brothers unfairly. Yet now, they were willing to accept financial benefit from it, under the pretense of an answer to prayer.
Drawing a Line in the Sand
At this point, the brothers knew a decision had to be made regarding their family business. Their mother was still an owner in their current company, and their father and younger brother were actively involved. Now, with this new financial entanglement with Bitchin’ Sauce, the conflict of interest was undeniable.
A meeting was called with their mother to address the situation. The discussion quickly became emotional as she insisted on keeping personal and business matters separate. However, the brothers knew from experience that personal convictions always bleed into business decisions. They had witnessed this firsthand at Bitchin’ Sauce, and they refused to let history repeat itself.
In the meeting, their mother voiced concerns that they were trying to push her out of the company. The reality was the opposite—they were fighting to keep everything together. But when they laid out the principle that they had to submit to righteousness and truth above all else, she ultimately made her decision: she resigned from the company, though she retained her ownership.
A Mass Exodus from the Business
Following their mother’s resignation, letters were sent to their father and younger brother, outlining the situation and giving them the choice to remain or leave. The brothers made it clear that if their father and younger brother chose to receive the gift of a house paid for with dirty money, resigning would be the best option.
Both their father and younger brother ultimately resigned.
Rebuilding from the Ground Up
With Porter in another state, Ryan was left to keep the facility functioning alone. However, what could have been an overwhelming burden instead became an incredible weight lifted off his shoulders. The moment his family stepped away from the business, a sense of freedom and clarity washed over him, reaffirming that standing in truth was the right decision.
At this moment of reset, a new revelation struck—one that would change everything.
A Game-Changing Innovation
While looking out at the ocean one day, inspiration hit like a hammer to the head—an idea for a shelf-stable almond-based sauce. Unlike anything on the market, it could be stored without refrigeration, making it perfect for e-commerce and direct-to-consumer sales.
At first, the concept seemed almost too good to be true. But after rushing home, gathering ingredients, and blending up a test batch, the first attempt was a disaster. It tasted awful. Confused and frustrated, he found himself asking, “God, I know this idea wasn’t from me—why is this not working?”
Then, the missing piece clicked into place. A simple adjustment was made, and on the second attempt, perfection was achieved. The sauce was unlike anything else—a flavor explosion that could be stored without refrigeration and shipped anywhere in the country.
The Birth of JeeSauce
This innovation led to the birth of JeeSauce—a brand that would soon break every sales record they personally had previously set with Bitchin’ Sauce. The branding came together effortlessly, blending humor, boldness, and a powerful story of resilience and reinvention.
As the product launched, the brothers realized something profound: people weren’t just buying a sauce—they were buying into a story. A story of overcoming betrayal, rebuilding from scratch, and refusing to quit. The response was overwhelming, with customers eager to support the brand and be part of the journey.
A Brand with a Purpose
Unlike previous ventures, JeeSauce wasn’t just a business—it was a movement. By shifting to an e-commerce-first model, they eliminated reliance on traditional grocery stores, pandemic-proofing their business and regaining full control over their brand.
With the ability to ship directly to customers in all 50 states, the Smitty Bros had unlocked a new way to scale that didn’t rely on the unpredictable whims of grocery store buyers. For the first time, they weren’t just building a company—they were building a future.
Looking Ahead
The Smitty Bros SauceCast is far from over. JeeSauce is growing at an unprecedented rate, with sales skyrocketing and more people than ever rallying behind their story.
But the real story isn’t just about business—it’s about truth, resilience, and standing firm in righteousness.
The door remains open for anyone who wants to talk, reconcile, or correct misunderstandings. But until then, the Smitty Bros are moving forward, not backward.
Stay tuned—the next chapter in the Sauce saga is just getting started.
Transcript:
welcome to SAU cast I'm Porter I'm Ryan we are the
Smitty Bros we are in the middle of our epic sauce Saga
story um we are at to the point where we're chapter five now yeah this is part
five of the story um we had just
built three different million dooll Brands and lost them all and now we are
at the beginning of the fourth and starting over with
nothing but our parents have just taken
[Music] a uh what do you want to call it a buy
off yeah if you listen to the last one if you listen to the last one you know
our sister offered our parents um offered to buy them a
house a $1.4 million house that you know they ended up taking and saying yes to
and they went through with that and um if you are just coming in I would
recommend listening to the other the other parts of this maybe listen to the
other parts but um ended up taking that that house and you know in our opinion
that money was that is purchasing that house is stolen money and it and our
parents are uh very aware of where where we stand that we are like this is stolen
money well they said it's stolen money well they did they did too yeah so they're very aware of that and
um nothing nothing has been handled with our sister
she hasn't come to the table to talk about um all the issues and the wrongs and the things um and
so you know it was definitely a shock for it I say it's a shock there were red
flags so I'm not surprised that they went through with it but you know this
this buildup has been happening um and if you don't weed out compromise yeah
there's a natural March down the path that leads
to this type of craziness yes and we saw that with our sister and we're seeing it
play out again and um it's just when issues such as compromise unri
unrighteous things thoughts or actions or whatever belief systems aren't
handled that it will fruit later in your life and um or sooner depending on how
much water you give it yeah in this in this segment we we put the gas on WE
expedited yeah we definitely a few things we definitely yeah we had already been through a similar scenario once and
so we were um we knew we had to handle handle it
and and couldn't let it uh couldn't let it just sit there and you
know uh you know I don't know what the word is but germinate under the surface anymore
it's a weed it's a weed and you got a weed your garden once in a while yeah so
um anyways we're in this we are in this position where we are still in business
you know my my dad works for our company my younger brother works for our company
um my mom is still an owner in our current company and um they just took this house from a competing company it's
actually our sister who in our opinion stole money from us from our first company together and you know they enter
into this financial thing so um outside of even all the fiduciary stuff with our
company there's just the righteousness side of things and that's the main point here is you know this is the this is a a
very important moment in my life because things that I didn't want to address
that I knew were coming down the pipe that I'm like oh man I don't you
know how how is this how is this going to play out you know it was just I knew
it wasn't going to be pretty but um you know this is the point where the
trajectory of my family changed and when I say my family I'm talking about me my
wife my kids you know what's within my authority I changed the trajectory of my
family and I realized I came to point in this moment where I realized if I sweep
this under the rug and do not handle this mhm it is the same compromising
decision that my parents are making that my sister made that you know uh it it is
going to come in myself my wife and my kids will eat this fruit down the road
and I realized that in order to
stick to God's word and seek first the kingdom of God and his righteousness I
had to seek the kingdom of God and his righteousness and couldn't sweep things under the rug and let and let that
happen so at this point um you know they
moved into they they moved into the house they moved into a house you wanted to say this well they moved into a
house bought with uh what they say
is stolen money and I would agree with them when did they say that in their
letter yeah that's true and well the you know there was stealing
that took place is what they say um they have called it in answer to
prayer yeah that's true and that it was of God that this was given to them mhm
they didn't quite see the fact that this was uh the devil giving them this house
mhm and the reason why they did it was to
will have something to will to us and our and our kids
yeah they did say that or her mom said that in a it was either in a text or something yeah yeah so to to essentially
take take our own stolen money to will it back to
us it's just so Twisted yeah so and yeah
this is my business partner and it's our business partner so at this point
um we know we're going to have to sit down and handle stuff with our
mom you know just as an owner of the company and I was at the point where it
was like something's going to change in our current company mhm you know
um even if it's me leaving yeah you drew a line in the S I will leave I drew a
line in the sand that this is going to get handled now and I'll go yeah you won't be a part of it whether whether
whether she removes herself yeah or you remove yourself yeah whether she removes
herself or I remove myself I'm done with it yeah and um you
know leading up to this this is another like word of Prophecy that I received
from two uh it was two separate occurrences that didn't have to do they
they weren't connected with each other but you know I'm thinking as all this stuff was building up I'm going in my
mind like am I going to have to like fire my mom yeah you know I'm the CEO of
this company am I going am I going to be put in a position where I need to do
this yeah and or fire my dad or whatever and I'm
like uh uh the word of the word of Prophecy both times separate
was this is organically going to there's going to be an organic
separation and I'm not going to be put in that position yeah um and so I was
interested you know I had that in my mind I was prepared to to do whatever I
needed to do um but I had that in my mind and I was interested to see how
that was going to be played out so anyways we had a meeting Porter me my
mom and we were like hey we need to talk about uh what just took place MH and you
know from you know not only from our perspective you know of you taking stolen money but um but from the
business perspective and how that affects our business and you know she in that meeting was
trying to say well you know this is our own personal choice and we'll just leave
our personal issues at the door and then just work together and I was knowing
that compromise you know all of this is personal yeah everything that's
happening is is is personal and it's leaking into our business it's it's affecting our business it's leaking into
how decisions are made the types of decisions that are made and so knowing that there wasn't there wasn't going to
be a separation knowing in the same way um our sister uh had personal issues
that leaked into [ __ ] and sauce that affected it it was like no this needs to
be handled now MH and um this is it like you were willing to handle it too like
you you were ready to walk I was ready to again you had
done it before with with bitching separate yourself from compromise and preserve the the legacy
of your family and you were you were willing to do it again in that meeting yes I was willing to do it again in that
meeting um and handle everything and just get in
just get it done and basically what I said was what we need to do is first of
all we from the heart of I don't care what the Bible says I
just care that I do what the Bible says we need to start there and come together
and submit ourselves to the truth of God's word and that's what we need to do
and you know uh in it's interesting in that meeting she said a few things she said
like you know you guys are just trying to uh kick me out of the business and
I'm like you you have the wrong perspective I'm trying to fight for any
way to keep it all together yeah you know and I'm willing to do that yeah and
it's I'm not against you I had to keep reminding her like we are not against you M because she was believing I mean
she even said like you guys are against me and you know you guys are thinking
evil of me and all these things and um you know at the point that I said that
how we need to uh approach the situation with it doesn't matter what it says we
just need to submit to what it says yeah she at that point she said this is evil
and she decided to leave the company mhm and so that was uh that was my mom's
exit uh she did not leave uh her
ownership but she did leave as far as a um a uh executive in the company yeah
and then you know I have my dad and my brother and we they both live in the
same house yeah they both our younger brother Casey um has been living with
them and at this point was moving into the house with them yeah he was moving
into the house with them so um we wrote them both a letter and said hey we want
to continue working with you guys um but if you choose to go this direction
like you're better off resigning yeah you're better off resigning because it's not going to be comfortable yeah uh you
know at work y yeah and so they both resigned from the company and
um then it was just me it was just you cuz I was this
was like at the end of covid yeah and I had Florida bought another
trailer um yeah where I was living in Oregon it was pretty it was pretty hard
hit with covid and you know it changed the place and it wasn't the same great town that I wanted
to put Roots into and uh I changed enough that we we bought a trailer we
you know it was motivated by a uh a septic backup that happened in our
rental and uh we had to get out of the house anyway for a summer for the summer
months and we um it was taking a really long time to get back into the house and the Snows
were coming and it was going to get cold and school was starting and Co was
just a bummer so we bought another trailer and we drove
across the country to Florida yep so I was in Florida yep so you're in Florida
you were here and I'm here by yourself yeah and I got to say that feeling if
you if I talked about the feeling of like a ball and chain attached and this weight immediately after that meeting
the weight was lifted and I have never felt that again and it was it was
separating myself from compromise and standing in righteousness and truth
and it it was gone yeah which was awesome yeah and um yeah the other thing
we told uh them and I told Mom in that meeting is we will have nothing to do
with that house you know I'm not taking my kids there I will have like if until
we handle this situation like there's not going to be any
communication yeah you know that we're not going and going to be a part of it m
at all and like no gifts to my kids no don't send any gifts don't send any
gifts don't send any of that stuff and what's interesting is we talked in the previous podcast about our sister um you
know using kids as uh leverage grandkids as leverage and control and all those
things and so you could look at this scenario and you could go well are you using your kids as leverage and
control to get your parents to do what they what what I want them to do and
honestly what I care about in the situation is that my parents are reconnected with righteousness it's not
even about preserving a relationship with them um it's not about uh
preserving their relationship with my grandkids although there's you know so many many great you know biblical
scenarios of grandparents and grandkids and all the blessings of that um the
issue is the uh the unrighteousness that is taking
place and them being reconnected to God's righteousness and not even
preserving that relationship do I want my my my parents to have a relationship with my kids absolutely you know but not
at the expense of righteousness yeah yeah but for someone who's outside they could
be like oh well you know you're withholding your kids yeah for control over your because they have a different
belief system and uh it's not the same as you and you could you could liken it
that we are using our kids as uh leverage as
leverage to get our parents to move um the difference is that the Bible says
to do this so uh before
when you're using your kids like if you like our sister has done it like um if
you get divorced you're never going to see these kids again MH that's not biblical that's just a thing
um you know there's there was some hurt and things
that my I think my sister carried around about my parents and she saw some uh
similar patterns happening later in life and she had the kids there and I think
that this is the belief system that I was talking about where um you know you can't see my kids uh anymore and she
withheld the kids for a certain time um from parents again mhm uh you know that
wasn't biblical it's just personal issues MH uh this is biblical and um
light has no fellowship with Darkness yeah and the difference is that star
when she did it she then reconnected I am not going to reconnect M and uh until
the righteousness of God is the Bedrock of a relationship mhm um so that's how
you know the difference between what star was doing using her kids as tools
to gain control over the parents and us taking a stand for our Legacy that will
never change no matter what even if I do NE like it's not about control over them
it's about the pursuit of righteousness totally yeah honestly we don't control what people do
they can do whatever whatever they want the only thing we control is where we stand and how we line ourselves up with
righteousness and truth and that is within our control and seeing that and making the stand and going nope this is
where we stand and you can do whatever you want I'm not even going to tell you
you know I'll tell you what the Bible says it won't even be my opinion it'll just be like here's what truth says but
you're free to do whatever you want yeah 100% yeah so um you know and it there
have been some there's been what I was going to say there's like
some uh some people have there it's in some
letters and other other things a few few letters about us isolating ourselves
from our family and you know separating ourselves cuz we come from you know this
big you know a massive family of cousins and people who were inv involved with
[ __ ] and sauce and you know this scenario that happened with [ __ ] and sauce has been very far-reaching
to um a lot of extended family and um to
a point where you know people don't want to be forced into a situation where they have to draw a line but um not drawing a
line is drawing a line sure and it it it is uh it shows where people stand and it
also has manifested in people's actions and what I would say to you know the isolate isolating ourselves there is a
wide open door to us our families and our lives it is wide open we have to
talk about some stuff you know and handle some wrongs and
unrighteousness you know that's we we just have to do that in order to have
like a truthful real honest relationship and I talk about like the status of our
family you know you would look at our family right now and you would go uh
it's Rubble yeah all the relationships are Rubble everything
is ruined you know it's it's ruined it is
just it is rubble and my perspective on that is this is the healthiest our
family has ever been MH because the truth of these these com compromises
that have been hidden and held down deep and have been hiding in the shadows and
not revealed the real truth of that has now been revealed and the real uh fruit
of that is all revealed and what you're looking at is you're looking at the truth of what it is yeah and so now from
a place of a foundation of Truth now we can build up on truth yeah um but you
know that that instead of having an I want to say an infection it's like having a clean wound yes but it's still
a wound I want to say this you know to compare it
like we could have preserved everything in our own strength yeah and you know
this this ideal family we could have preserved everything with star and
you're looking at oh these great relationships and all this stuff but
underneath the surface is rot bitterness
betrayal things unhandled not truth just all this compromise stuff and it's not
the reality the idea that this big happy family it's not the reality right now is
the reality yeah of the truth of what is and now we build on a standard of
righteousness and then all the other things that are important will be added
yeah in in the power of righteousness not in the power of self-preservation we've been called isolationists and you
know separatists and uh not nice we've been called not nice to our parents for
you know not letting them see the grandkids and you know their grandkids we we've been
called all of these things and like you point out you know the door is wide open it is we just have something to talk
about it's not like we haven't pursued them and been like
hey we really love you and we want we we have pursued them mhm outside of just
separating ourselves I've basically followed them around for years at this point uh until recently where I I saw
that it wasn't wasn't working mhm but pursuing them saying we have to talk
about this I want a relationship I pleading with you guys just talk to me about this we have to do it in this
setting as the Bible uh says is the best way to do it
um so that we can fix the problem wherever the problem lies if it's me help me help me help me I'm running
around basically saying help me MH but we have to talk about this thing so there's a difference there we have
pursued um almost everybody uh just to reiterate it the door is wide open yeah
for you know all of it to be discussed MH to be talked about openly and the and
in their doors are closed I know they won't come talk about it I went knocking on doors I want to
talk to you about this and all of their doors are closed now I not going to keep
doing that I'm just I'm just reiterating the door's open let's the door's open let's talk about it and let's discuss it
and let's submit ourselves to the words way and let's do it let's talk about
what happened next I'm in Florida you're here by yourself our bar business just got
wiped off the face of the Earth pretty much we have some online uh business
yeah we got a download didn't we there was a download there was a download
there was I would say there was a few months of
um you know still trying to make the bars happen trying to make the bars happen working with another marketing
agency um it not working and there was some there was a few downloads that took
place so the first one I you know some of the best advice I ever
got you know was from everybody I talked to was from a close friend of mine one
of my best friends friends Tobias he was like cuz I was like man we just need to
you know we need to figure out how to Market I actually felt this is how I felt I use this analogy too I felt like
imagine I'm a master builder of um brick houses I'm a I am the best Brick House
Builder there is and I'm trying in my company to build a brick that can
actually hold together and when I place it it doesn't crumble mhm you know or
when I'm building it it doesn't crumble and I felt like I'm showing up to the job site every day and I'm trying to put
the right amount of straw and clay or whatever together and it just keeps crumbling and it's not working because
once I have one brick Oh I'll build a house and I'll scale this thing and we'll make it happen and so he was
like you need like if you actually are in that situation why don't you go talk to
somebody who knows how to build bricks like go if if it's marketing that you
need like go go figure that out that information's out there just focus on
that cuz I was getting caught up in like maybe this is the problem maybe we're not tithing enough maybe we're not you
know maybe we're not tithing enough maybe unforgiveness maybe yeah people you know people are always at church
people are always bringing up unforgiveness oh maybe you haven't forgiven and that's why you're blocked and you know all this your generational
curses your generational curse is chasing you down all this stuff and honestly you
know there was forgiveness wasn't an issue like bitterness wasn't an issue
none of this was an issue what Tobias said he was like that's the issue and so
anyways I trimmed the fat on all of it and just became hyperfocused on one
thing and that was marketing and during that time I was talking to you on the
phone and we were trying to come up with ideas of like what we were going to do to get these bars going and how we were
going going to make it happen and I was sitting looking out at out at the ocean
while I was talking to you and it was like I got hit in the head with a hammer
like that's how heavy this idea landed and the idea was for a shelf
stable almond-based sauce and this was a it was a very
foreign idea to me because I was so done with s Wars so it was very evident to me
like SAU Wars are lame yeah SAU Wars are lame like it was very evident to me that this this idea was from God because I'm
like this did not come from within me no I didn't think about this this just it landed so hard in the in that
conversation and the idea and also the how-to of how to make a shelf stable
sauce mhm and I was like I remember talking to you I'm like Porter we can do this MH like we can
pull this off MH and then it like hammered me again and was
like you have to do this right now go and do this so I I was like we have to do it right now I everything else that I
had planned that day just got cancelled I went to the store grabbed ingredients
came home threw them in the blender to what the idea was in my mind and I
blended up the biggest batch of crap you have ever seen I'm looking at it and I
was like this is crap and I am thanks God yeah thanks God
for that I'm like going I really I'm literally in my kitchen having a conversation with god
like I know this wasn't my this idea was not from me like what is this
why what is this MH this is this is crap mhm and then I got hit again
mhm silly sauce it's kind of I know stupid it's kind of emotional cuz it was like I
mean it was very very Vivid you know yeah um but I got hit again and it was
the second part of the instruction of here's what you need to focus on yeah in
order to do this and so I made the adjustments and Blended another batch
and it was like Perfection and I was like holy crap M
this is this is it and I tasted it and I was like holy crap this is amazing this
is delicious like it was it was the best sauce you ever tasted and it was shelf
stable outside of refrigeration yeah and I didn't I didn't know the Shelf stability of it cuz that's when you
start getting like food science stuff but um I reached out to a guy in the food
industry who uh knew that stuff and he was like well here's the goalpost that
you need to hit and so I sent it into I sent it into a lab tested it and we were
like right there on border line hitting those goal posts we tweaked just a few
minor things and um we TW we ended up tweaking a few things kind of as as we
were over the next few months like uh fine-tuning it but basically we
have now a sauce that we can ship eCommerce MH that is food safe and
that people can receive anywhere in the country and um you know this business
plan like opened up in my mind where I'm like oh my gosh like this is untouched
even in like a a competition side of things because at this point [ __ ] and sauce is Nationwide and they're in all the stores but where they aren't is
e-commerce you know I think that're maybe Amazon or Amazon fresh or something but you know that was
untouched and I'm going oh my gosh this is massive and so we pivoted and started
focusing on the sauce and you know hit a few Road bumps on the
way but um ended up coming up with Gau
MH which um we super connect with that like you're come to gauce moment and
your salivation is at hand yeah your salivation is at hand like literally in your hand on a chip are you following
gauce on Instagram no but what's sort of firing off is that Conn ction that we were talking about like in the other in
the previous podcast was you know something that was missing from the bar
brand was you know my
interest your passion yeah my interest in in a product uh or just my you know
day-to-day involvement with a product and then communicating you know my
relationship to the product to aom customer so that they can have a relationship to the product like I do
yeah and when G sauce was born uh I mean we were just having a
conversation while we were making some sauce and my brother-in-law Joel was helping us that day and I think he said
it first but I'm not sure who said it first but someone said g sauce and I was in my brain I just went Bing and I
was very interested in what that could be and what that that brand would look
like yeah and the language around that brand and yeah the logo
and the impact and like you like you had a business plan plan like popular I had
like impact populate in my world where
every the planets of the things that are important to me in my life aligned MH
and I could see it and that night we actually came into this room and it
looked a lot different yeah but it was our afterwork kind of hangout and I
think we had a bottle of wine or something and we just started riffing on
the G sauce branding and you know our our uh motto or our logos our onliners
you know back in the bitching sauce days it was have a bitching day and bitching
addiction yeah and and so we were recreating it but it
was just endless and it was just flowing and it uh you know not only were we
writing everything down I was on my iPad just laughing at what everyone was saying and just designing a logo mhm and
that logo that I designed that night is what we still use it's the same thing
and that's awesome uh yeah so gauce is born our little baby G sauce
and is incredible it is the best sauce we ever made yep and it is shippable Y
which fits into our Direct Customer ideals MH which are pandemic proof mhm
they are uh you know a buyer for a store having a bad day proof where we actually
don't need the stores MH yeah we don't need it um
we are making it ourself Y in our own place no one will take this from us Y
and it just it checked all the boxes
uh you know and that was the beginning of what we're doing today yep and we're
two years later from that day yeah yeah and a lot lot of stuff happened um
to get the brand in my language and in my mind and
to build on The Branding I went into farmers markets again yeah and I hadn't been in farmers markets since the [ __ ]
and sauce days yeah so this is uh eight years later mhm and I show up at farmers
markets and familiar faces same people they they
I mean we were soft celebrities back then so MH um you know I look different and they look
different but I roll in and they rolled out the red carpet for me at the Hill Crest Farmers Market
mhm that's awesome that's awesome
yeah yeah so you've been you you started doing that working six days a
week doing farmers markets building it up from yeah building it up from I mean
what's what's so wild is in that amount of time um from starting that you know
our our new brand is breaking any [ __ ] and sauce um sales record that we ever
had in the past we are we are uh in a much shorter period of time
just uh destroying those sales records in a in a major way um just with I mean
it's it's a better product we uh it's still the same service that we gave I
mean it's just topnotch and awesome but there's some different but there's a few
different things going on and one of those one of those things is that you
know people were connecting to is um our story which we'll you know we're telling
it now but we'll kind of talk about you know our marketing and how we we switch
some things um but the
the you know at this time um one major thing that I was going
through that was a major just like business learning um also like you know
God moment you know as I'm I'm I'm praying for the wisdom of how do I
Market this product how do I do this how do I you know we've hired agencies we
spent a lot of money to no success like what do I do and it's crazy cuz it I I
was watching an ad an ad came up on Instagram and it was
like they they hit on every pain point I ever had it was like they were talking
directly to me I started crying M watching this ad this marketing ad this
stupid marketing at I started and I'm like it was just the information I was like oh my gosh this is what I've been
looking for you know this this information and like the nuts and bolts
of e-commerce yeah nuts and bolts of e-commerce but there's a very specific
important um uh Concept in there that you know I that transfers over to
anything and that concept is do not
Outsource your growth mhm and so if your growth if the growth of your company is
dependent on marketing you need to master that and you need to be an expert
at that and be excellent at it and um that was where I got like the eye of the
tiger and I buckled up and I went to school I went to school and I started
learning and I was like I'm going to be a master of um you know Facebook ads
Instagram ads I'm going to master this and you know it took me probably about a
month to lock it all in to where you know
immediately by taking control of that growth you know our efforts were
um were three times better than any agency had ever
got us and then shortly thereafter um they were 10 times better
than any agency had ever got us and it was because you know we focused on what
matters mhm and the other thing we decided is like we aren't going to try
to reinvent anything yeah um we're going to do what we know and a lot of that
experience came from the Farmers Market of what do we know yeah like yeah what
do people care about yeah and we're going to from our firsthand experience
already knowing at farmers markets how people react you know why they're there what
they're interested in you know what they're talking about like we're just going to do what we know and that is
going to be the standard we're not going to get all crazy with new ideas and launching crazy stuff and you know I had
been on that train just more out of feeling the pressure of I've got to save
the company so I I'll do whatever it you know I'll do whatever it takes I'm the thing I'm doing working it must be
something I I don't know how to do so I tell me what to do yeah and that I mean you were really like we need to do what
we know and at that point I was like you know I need to shut up and stop what I'm
doing because it's not working and quit this crazy crazy idea craziness and just
go okay yeah you know and I got to that point where it was like you know what I'm doing doesn't work anyway what am I
holding on to knock it off and just say okay and we battled over this for some
time where you know I'm telling you we already know what to do we just
got to do that and you're telling me you know you got to go to school and do something new and I was like why do I
got to go to school you're going to school like you could do that I don't need to understand it I just need and
there was a I know we had you know we were buding heads there for a while um
but coming out of that we did combine
our the nuts and bolts of how to do this properly yeah and what I was learning at
farmers markets which is there's things that work and things that matter yeah and there's things that don't yeah and
to focus on the things that connect with people the best Y and we fused again Y
and we have hit stride now where you know people what we say in our ads that
are gloriously put together by what you know how to do and the message that I
can say in the ads and my daughter says in the ads they are
performing at such a level that it we can grow as fast as we want
to we can we're just trying to keep up with with possib yeah what's happened in
our companies it's really come down to what can we actually produce and
handle um yeah you know and you know how
how soon can we hire more and get better machinery and all that stuff because um
you know the entire United States is opened up to us yeah right now we we are sending samples of our sauce to every
state every day every day and what we used to have to do is buy a trailer and
relocate our families for months at the time and personally stand in the store and feed yeah samples to people yeah um
which uh was you know very limiting to our growth it was what we could do or the
team we could build or whatever yeah um it was very expensive and right now it's
anyone in America can go to
gsu.edu home you can try um our top six products yeah
and that has never it's never been like that before no so we're very excited for
this next phase we're in the middle of the story still in fact um since we
started telling our story we got a little Bolder
uh after learning that people were actually interested in hearing where we came from and the obstacles that we
uh yeah why why why when did we realize that that they were interested didn't something happen at a farmers market it
was at well didn't like somebody drive down from LA because they heard our story yeah someone drove down from La
all the way to Hillcrest and they were like oh there you are like I came down
just to see you yeah I heard your story from a friend or whoever it was
and they drove two 2 and 1 half hours or however long yeah
crazy that's and that that that's one instance there was I was being bombarded with people at the farmers market that
were just story they were connected with me they
were very interested in the story part of it the product was great and yes it
fulfilled the need because they were definitely not no longer having bitching sauce uh as a result of hearing the the
story so the story made a problem and then I had the solution yeah and it was
better than they ever had before so it's a you know it's
a it's we haven't done it like this before I mean we were telling stories when we were in bitching sauce you know
the story was we're the bitching guys yeah we have a it's a family company it's a family company uh you know we
like to have a good time uh here is here is our stuff and yeah that's a
great story and people I think I think what I think what people rallied around was you know just the fact that a family
coming together they they went to a few farmers markets they meet our dad they meet us you know it was that was the
cool aspect about it that people loved and a product that was and a great product was insane at that time um so
yes today I mean we we're telling the story publicly because it
is the product yeah it is um what people are interested in
people and I said this in probably the first podcast that we did but um SAU
cast I have to keep I have to remember to call it a SAU cast we're doing sauce casts uh but the you know a story
is UN easily understood it's hard for me to describe to somebody through a video
what something tastes like you know like oh the sauce is amazing it tastes like Savory and you know has a
little bit of spiciness but you can't understand that but what you can understand is a story and me telling
that story uh is you know
easily tasted understood shared with others and yeah emotionally felt I mean
there's like that there's like a heavy connection yeah and you know this
product of the story has lots of wonderful benefits MH uh the features of
it are that it's insane and highly entertaining and ups and downs and it's still going so you're in the middle of
it but the benefits of this story are uh you know hope for someone who's in a
similar situation or guidance you know or um
inspiration yeah you know there's there's actual effect mhm that the story
has out there so you know we're we are in the middle
of it mhm you are in the middle of it anyone who is trying our products anyone who's
eating our old products you are in the story mhm and it's a silly sauce Saga
but it is uh not over and it's it's
going to get probably even more exciting than anything that we've gone over in this past like it's going to be so
Victorious yeah um one thing I think this will be the the end of this segment
um but one thing I want to reiterate is the open door to anyone who has heard their name in
this SAU cast or anyone who has something to add that maybe we don't
know anyone that has corre CS for us that maybe we are misunderstanding
something there is a couch that is sitting right over there and there's a door over there and it is wide open and
this is our goal we we know it's going to happen at some point we are going to
sit down with everyone and we are going to follow through with God's way of
handling issues and we're going to lay it out on the table and if you want to come help us do that sooner than later
by all means come in here and we will uh we'll do it live so that we
can't edit anything out we will bring in um third- party mediator someone who's
totally disconnected maybe doesn't know any part of the story totally um we will make it a safe place for righteousness y
it may not be safe for unrighteousness and actually you know what that's probably to tell uh of
whether someone will come talk to us or not they say they love us and I certainly love them and you would want
to help somebody that you love yeah and if someone was asking for help like I'm asking right now help
me you would come and you would help me if you really loved me yeah absolutely
um so I don't know if that's a call I mean that's a call out that's big that's a
big call out yeah we're going to letay lay everybody's going to lay lay naked on the table get poked and prodded yeah
and yeah and righteousness will have its way yeah and it might change my entire life yeah but I um I know that
righteousness is the best y so in the coming podcasts uh SAU casts in the
coming sauce casts um I think we'll probably have some topics that we want
to dive into in much more detail than what we just did yeah uh there are so many
insane lessons that we have learned that our wies wives have learned yeah uh we
want to bring in um people who have have been there since the beginning y uh
namely our wives but there's some friends some outside friends that even worked for us yeah I think there's
friends who like know more than I know yeah there like there's there's whole both sides to things that there's stuff
that I don't even there's there's a lot more information out there and so I mean I have questions we're going to bring in
um you know hopefully people from the
other side you know that you would yeah I what I want is I want people from bitching sauce right now yeah like
anyone who want my sister right there yeah I want my sister right there but you know if you know even if that
doesn't doesn't Happ right away I want people who are actively with [ __ ] and sauce to come in and talk to us and tell
us what's going on I want to know what's going on on the inside I wish I was a fly on the wall yeah you know yeah you
know uh tell us you know I have people who have worked with them in the past in
the industry who have you know told me things and their dealings but I you know I want to interview and talk about it
and see what's what's actually going on yeah so it's going to it's it's going to be
uh a lot more interesting and valuable information uh we're going to put the
all of these out pretty quickly right after each other and I don't know when the next one will be after that but stay
tuned there is more to come more to come