The Smitty Bros SauceCast: The Story Part Five 

A New Chapter in the Bitchin’ Sauce Saga

The Smitty Bros SauceCast continues with yet another dramatic turn in the Sauce saga. Having built and lost three separate million-dollar brands, the brothers found themselves at the beginning of their fourth venture—starting from nothing once again.

Meanwhile, a new twist unfolded as their parents accepted what could only be described as a buy-off from their sister. The offer? A $1.4 million home, a move that shook the already fractured family dynamic even further.

The Impact of the Buy-Off

Despite being fully aware of where the brothers stood on the issue, their parents chose to accept the house from their sister. This decision carried deeper implications beyond just financial ties—it underscored a fundamental difference in values and convictions. The money used to purchase the house, in the brothers’ view, was stolen money, originating from the very business they had built together—Bitchin’ Sauce.

What made this move even more jarring was that their parents themselves had previously acknowledged that Bitchin’ Sauce had been taken from the brothers unfairly. Yet now, they were willing to accept financial benefit from it, under the pretense of an answer to prayer.

Drawing a Line in the Sand

At this point, the brothers knew a decision had to be made regarding their family business. Their mother was still an owner in their current company, and their father and younger brother were actively involved. Now, with this new financial entanglement with Bitchin’ Sauce, the conflict of interest was undeniable.

A meeting was called with their mother to address the situation. The discussion quickly became emotional as she insisted on keeping personal and business matters separate. However, the brothers knew from experience that personal convictions always bleed into business decisions. They had witnessed this firsthand at Bitchin’ Sauce, and they refused to let history repeat itself.

In the meeting, their mother voiced concerns that they were trying to push her out of the company. The reality was the opposite—they were fighting to keep everything together. But when they laid out the principle that they had to submit to righteousness and truth above all else, she ultimately made her decision: she resigned from the company, though she retained her ownership.

A Mass Exodus from the Business

Following their mother’s resignation, letters were sent to their father and younger brother, outlining the situation and giving them the choice to remain or leave. The brothers made it clear that if their father and younger brother chose to receive the gift of a house paid for with dirty money, resigning would be the best option.

Both their father and younger brother ultimately resigned.

Rebuilding from the Ground Up

With Porter in another state, Ryan was left to keep the facility functioning alone. However, what could have been an overwhelming burden instead became an incredible weight lifted off his shoulders. The moment his family stepped away from the business, a sense of freedom and clarity washed over him, reaffirming that standing in truth was the right decision.

At this moment of reset, a new revelation struck—one that would change everything.

A Game-Changing Innovation

While looking out at the ocean one day, inspiration hit like a hammer to the head—an idea for a shelf-stable almond-based sauce. Unlike anything on the market, it could be stored without refrigeration, making it perfect for e-commerce and direct-to-consumer sales.

At first, the concept seemed almost too good to be true. But after rushing home, gathering ingredients, and blending up a test batch, the first attempt was a disaster. It tasted awful. Confused and frustrated, he found himself asking, “God, I know this idea wasn’t from me—why is this not working?”

Then, the missing piece clicked into place. A simple adjustment was made, and on the second attempt, perfection was achieved. The sauce was unlike anything else—a flavor explosion that could be stored without refrigeration and shipped anywhere in the country.

The Birth of JeeSauce

This innovation led to the birth of JeeSauce—a brand that would soon break every sales record they personally had previously set with Bitchin’ Sauce. The branding came together effortlessly, blending humor, boldness, and a powerful story of resilience and reinvention.

As the product launched, the brothers realized something profound: people weren’t just buying a sauce—they were buying into a story. A story of overcoming betrayal, rebuilding from scratch, and refusing to quit. The response was overwhelming, with customers eager to support the brand and be part of the journey.

A Brand with a Purpose

Unlike previous ventures, JeeSauce wasn’t just a business—it was a movement. By shifting to an e-commerce-first model, they eliminated reliance on traditional grocery stores, pandemic-proofing their business and regaining full control over their brand.

With the ability to ship directly to customers in all 50 states, the Smitty Bros had unlocked a new way to scale that didn’t rely on the unpredictable whims of grocery store buyers. For the first time, they weren’t just building a company—they were building a future.

Looking Ahead

The Smitty Bros SauceCast is far from over. JeeSauce is growing at an unprecedented rate, with sales skyrocketing and more people than ever rallying behind their story.

But the real story isn’t just about business—it’s about truth, resilience, and standing firm in righteousness.

The door remains open for anyone who wants to talk, reconcile, or correct misunderstandings. But until then, the Smitty Bros are moving forward, not backward.

Stay tuned—the next chapter in the Sauce saga is just getting started.