“The Sauciest Story Ever Told”

Hold on to your almonds!

It’s nuts.

Most sauce-lovin people have tried our first brand called Bitchin’ Sauce, also made with almonds.

We were the guys who built that brand from the ground up.

A long time ago, before almond sauces were popular, we started at farmers markets.

Then for a few years we delivered to the local “mom and pop” stores in San Diego.

Soon after we celebrated landing larger accounts (like Whole Foods). We spent weeks and months traveling away from our young families to open up new cities to the taste of something amazing!

Life was bitchin’… busy….. but bitchin’.

What we didn’t realize is that we had already made a big mistake.

We partnered with the wrong person.

All of a sudden, one of the three owners wanted a little more control.

They didn’t like the three way even split of ownership and the possibility of getting outvoted on business decisions.

First, they questioned “the validity of our ownership percentage”. That didn’t work.

We each owened 33.3%

Then they resorted to claiming “intellectual property” on the Bitchin’ Sauce recipe, locked everyone out of headquarters that disagreed with them, and set off with ALL of the customer accounts and revenue streams that had been built up the previous 5 years.

It was a highly surprising and sudden power grab.

We didn’t think our own family could do something like that.

We set up a 3rd party mediation, but that request was denied.

Instead of perusing our company in the courts, which we found out is biblically wrong when involving family, we gave over whatever was not seized, and signed over our shares to our beloved sibling.

That was tough on us.

We started over with nothing.

But God, had another better idea for us:)

We started a new company that makes better products, and is honorable at its core.

We tell this story because the truth sets people (sisters) free. We still want our sibling to be free.

We have found that sharing our story, and not covering up the details is the only way we can help her, her family and all of the others that have been affected, inlcuding all you past or current customers.

On the opposite side, we have learned that covering up truth, sweeping the bad/ugly under the rug while proudly showing only the good, is a recipe for disaster. It’s what our family did, and look at what happened.

Transparency is a good thing.

The more we are open to sharing truth out of the right heart (love), the more good it can/will do, even for the ones who’s heart is not in the right place right now.

Hopefully we can help others understand this more than we did.

It’s funny that a silly sauce brought all of this out. It’s just a sauce. But It’s more than that. It’s our story and it’s the truth.

FOOT NOTE: Here is the original bitchin’ brand story (from the 2015 website www.bitchinsauce.com):

Some faces and names have been blurred a redacted. If you squint hard enough, you can read about a happy family working together for a larger purpose.

After you read this, you should see the new story on the bitchin’ site. The link is below.

Read today’s version of the Bitchin’ Sauce story here